In our first campaign, we crafted three distinct gin cocktails that harmonize with the six botanicals in Roku Gin, all developed with the SHUN principle in mind. After extensive recipe testing, our team recorded the nuanced flavors of each drink in a flavor wheel. This wheel helps you select the perfect one among the three cocktails, based on the distinct tastes and aromas that resonate with you.
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Our second campaign focused on New Year's Eve celebrations. Inspired by the Japanese principle of monozukuri—a philosophy of meticulous craftsmanship—we created a signature cocktail and presented three decorative options. These ideas capture the spirit of monozukuri, ensuring your New Year's Eve drinks are both visually striking and delicious.
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In the final campaign, we shifted focus from brand awareness to community engagement. On Instagram, we invited our community to co-create a new drink recipe, leveraging various features to involve everyone in the process. In addition to this collaborative drink, we crafted two seasonal cocktail recipes. We visualized the flavor profiles of all three drinks in a tree diagram, helping users discover their preferred gin style and deepening their connection with Roku Gin.
