| AUGUST 2019
| PROJECT INFO
This is a branding project of the Pink Penguin short film festival, which was a small scale student-run event held at our art school. The design has been modified based on the former teamwork with Yuanyu Lin.
| CREATIVE FIELDS
Branding, Graphic Design
| Background Story
One day, a penguin found a pink chip bag. Out of curiosity, it got into the bag and whoosh, found itself in a strange world, where everything is made of snacks. And here the wonderful journey began.
My design for the festival is based on the story above. I used the shapes of different snacks as elements: popcorn, potato chips, corn chips, bugles, and snack sticks. They are the components of the snack world as well as the delicacy you long for when you are watching a film – perfect elements for a film festival.
I tried to combine the penguin with the snack elements in a collage-style design and show how the penguin play with snacks in this tasty world. These character images are also used as giveaway stickers for our festival visitors.