Pink Penguin

| AUGUST 2019

| PROJECT INFO

This is a branding project of the Pink Penguin short film festival, which was a small scale student-run event held at our art school. The design has been modified based on the former teamwork with Yuanyu Lin.

 

| CREATIVE FIELDS

Branding, Graphic Design

| Background Story

One day, a penguin found a pink chip bag. Out of curiosity, it got into the bag and whoosh, found itself in a strange world, where everything is made of snacks. And here the wonderful journey began.

| Elements

My design for the festival is based on the story above. I used the shapes of different snacks as elements: popcorn, potato chips, corn chips, bugles, and snack sticks. They are the components of the snack world as well as the delicacy you long for when you are watching a film – perfect elements for a film festival.

| Character

I tried to combine the penguin with the snack elements in a collage-style design and show how the penguin play with snacks in this tasty world. These character images are also used as giveaway stickers for our festival visitors.

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